We all need a bit of a break every now and then. The daily life grind can become exhausting, and our bodies and minds need us to get away from it all for a while. One of the best ways of doing this is to go on a trip. As a travel agency, this is where you come in as you provide people what they need: a memorable travel experience to their favorite destinations.
To be successful, you’ll need clientele, and to get that, you’ll need to advertise yourself. There are multiple ways you can go about this, including both online and offline promotion. Using these, you can effectively advertise your travel agency and its services. This article will tell you more.
Put Up Posters
Graphical content has a greater information retention than pure text. People don’t have the time or the attention to stop and read a long message. But they can get the gist of the message via graphical representation like from a flyer or poster. This is why you’ll want to advertise your travel business using posters. You can create them easily with PosterMyWall’s free travel poster templates. Templates have a basic structure and some artwork already added to the basic design which you can modify and then use for your purposes.
This saves precious time and effort and allows you to create more quickly and easily for little. You can even create several posters in advance and then put them up periodically. Although this strategy can work both online and offline, we’re going to be using the latter approach. Put these posters up in strategic locations where prospective tourists are sure to visit. Different gift shops, your own establishment, ticketing offices, different bulletin boards especially around train stations and airports, etc.
Use Paid Ads On Search Engines
In online ads, many people prefer to choose the free route and feel hesitant to spend money. This results in them putting in a lot more effort and time to promote their products or businesses. But for a small fee, you can opt to run paid ads for your travel business. In this strategy, we’ll be targeting Google ads where you can run paid ads that will show up for people who search for relevant keywords.
You will be utilizing some keywords that a tourist is likely to be searching for. A popular tourist destination followed by words like “tours”, “travel agent”, or “trip”, etc can be appropriate. You should also do some SEO on your main website to ensure that it shows up in these searches in addition to these ads.
In this example, the agency has chosen to focus on the keyword “travels guide” and incorporated them into the advertisement. By doing so, anyone searching similar keywords would be shown this ad and have a chance of being clicked on. You should try other variations and related keywords and include them in your ad copy to maximize chances of engagement.
Referral Programs
Word Of Mouth marketing is a powerful promotional tool that often manifests automatically. But with the right strategy, you can control it and use it to promote your travel business. A great way to do this is via referral programs. Start a limited deal where people who refer their friends and family get a reward in return. This can include discounts on deals, special offers, upgrading their package for the price of a lower tier package, etc.
You want to incentivize people to talk about your travel agency. Why should anyone do so? Because they will get rewards for doing so. Of course, you may want to offer some special deals for new customers too, so the people being referred have an incentive of their own to engage and avail your services.
Use Email Marketing
Email marketing is an often overlooked but highly effective means of promotion that has a high return on investment. You will be using this to target existing clientele and promote your travel business. But the way you do this is key. You must approach this creatively and can’t cold open and launch directly into promoting your agency.
Instead, email your clients on special days such as birthdays, anniversaries, holidays, etc and send them your best wishes. Then, you may offer your services to help them get an unforgettable experience. For example, you may wish a couple a happy anniversary and then talk about how your agency can help them get a nice romantic getaway. This can also work for Valentine’s Day as well.
Use Local Advertisement
Check around your community and see what forms of media you have available. These can be local TV stations, newspapers, magazines, radio stations, etc. See what is available around your location and put out ads to promote your travel business. Each of them will have varying rates, with print media being cheaper than digital media.
Magazines are excellent to promote a travel agency where you can run ads for your services and promote your packages and deals. You can create these ads yourself with PosterMyWall’s free travel poster templates. These are all professionally made templates so rest assured as you won’t get any amateurish results. Once you have a template you like, you can edit as necessary, download, and then send them to various local media outlets. As they run them in their publication, a wide variety of people will get to know about your travel business and engage.
Concluding Remarks
The key to any promotional strategy is consistency and a flexible approach. You must push the message in repeatedly while having room to adjust as the target audience reacts. The article above covers some of the most effective online and offline promotional strategies that you can use to advertise your travel business.
You can add them to your overall marketing strategy and follow them as you promote your business. If you follow them consistently, you will begin to see results soon.