Let’s Play! Augmented Reality Takes Off at Moxy Hotels with the “Moxy Universe, Play Beyond” Asia Pacific Campaign

Moxy Channels its “Play On” Spirit, Breaking the Boundaries of Numerous Proportions from the Resort into the Digital Planet

Moxy Universe Play Further than

Moxy® Inns, section of Marriott Bonvoy’s portfolio of 30 incredible models, declared nowadays the launch of the “Moxy Universe, Enjoy Beyond” augmented fact experience in Asia Pacific. Designed for the youthful-at-coronary heart, Moxy boldly breaks the rules of a regular lodge continue to be, bringing its “Play On” activities from the resort to the virtual earth by means of the Moxy Universe. The campaign movie is out there on YouTube.

From Shanghai to Tokyo, guests are invited to explore the Moxy Universe with their possess avatar in 12 Moxy resorts across Asia Pacific from July 12 via December 31, 2022. Just before arriving in-human being to each individual lodge, guests can obtain the Moxy Universe through cell devices to personalize their very own avatar, with a assortment of hairstyles, outfits, and accessories. On checking in at the hotel’s signature Bar Moxy, company will instantaneously enter the Moxy Universe by scanning a specified QR marker to unlock a minimum amount of 5 worries all over the hotel’s guestroom and community spaces to gain great prizes.

“We are really enthusiastic to launch the ‘Moxy Universe, Perform Beyond’ experience throughout all Moxy lodges in the Asia Pacific location,” said Jennie Toh, Vice President, Model Advertising and Manufacturer Administration Asia Pacific, Marriott Intercontinental. “Moxy has normally challenged the position quo by inviting visitors to are living in the instant. With the marketing campaign, we are bringing Moxy’s ‘Play On’ spirit to an additional dimension by exciting, immersive ordeals although creating better connections with our friends.”

Unlock Problems in Each and every Corner of the Moxy Universe

Bar Moxy in the Moxy Universe

Irrespective of whether as a guest or avatar, readers can completely immerse into the always-buzzing earth of Moxy at the lodge and unlock problems in the Moxy Universe concurrently. Move into Bar Moxy – the social heart of the hotel, which doubles up as the hotel’s front desk and provides friends a “Got Moxy” cocktail on check out-in. After obtaining their home keys, friends can scan the QR marker at the bar to check out holographic projections and consider photographs with life-sized avatars as they sip curated cocktails.

At Moxy’s 24/7 Seize & Go self-support notion, friends can accessibility what they want, anytime they want with treats and beverages to fulfill any late-night cravings. At the Grab & Go location, attendees can also unlock a problem by taking a photo with their avatar and hashtagging #moxyuniverse.

Work out can be even much more fun with an avatar that doubles up as a exercise session buddy. Company can acquire the problem and sweat it out with their avatar at the hotel’s 24-hour Fitness Heart decked out with a boxing bag, signature racing bicycle, and other machines.

Moxy’s stylish and intelligent bedrooms intermix edgy specifics with performance and are cleverly designed to increase area, allowing guests the versatility to adapt the place to their requires. Take pleasure in the wise features of a fun-sized operate floor and peg walls as an alternative of closets, as the avatar will need to have all the area when they start out busting dance moves on the bed for the challenge.

The exciting and playful electricity of Moxy can be discovered throughout vibrant destinations in Asia Pacific, these kinds of as the Moxy Osaka Shin Umeda, just all around the corner from Osaka’s buzzing procuring and amusement districts. The brand’s spirited way of living touches involve the signature Bar Moxy, significant-electricity spaces this kind of as The Terrace, and graffiti-emblazoned Lounge where by guests can sip on cocktails and socialize. Positioned in the heart of Seoul, Moxy Seoul Insadong would make the ideal basecamp for the younger-at-heart to enable unfastened in the town. Ahead of hitting the city, company can enjoy the panoramic city views from its off-the-wall rooftop bar, Seoul at Moxy. Moxy Shanghai Hongqiao NECC, the 1st Moxy hotel in Mainland China, also usually takes play critically. The hotel’s spirited Crew customers are usually on to connect with tourists in a playful way about boardgames and enjoyment situations.

To discover much more about the Moxy Resorts, pay a visit to moxy-lodges.marriott.com and be a part of the conversation @moxyhotels.

Moxy Resorts participates in Marriott Bonvoy®, the award-successful vacation plan from Marriott Global. Marriott Bonvoy users generate factors for their continue to be, and at other lodges and resorts across Marriott Bonvoy’s portfolio of 30 amazing manufacturers, which include all-inclusive resorts and quality residence rentals, as well as by means of each day buys with co-branded credit history cards. Users can redeem their details for experiences, including potential stays, Marriott Bonvoy Moments™, or as a result of associates for luxurious solutions from Marriott Bonvoy Boutiques. With the Marriott Bonvoy app, users get pleasure from a degree of personalization and a contactless practical experience that makes it possible for them to vacation with peace of mind.


About Moxy® Motels
Moxy presents a playful resort knowledge for the young at coronary heart. With 110 attributes open across North The us, Europe, and Asia Pacific, Moxy boldly breaks the principles of a typical lodge keep throughout the world. The nontraditional encounter starts off with check-in at Bar Moxy and comes to lifestyle during its social public areas, like the Lounge and Library, and the modest but clever bedrooms. Moxy gives classy, industrial structure and sociable services at an beautiful value level, so that attendees can splurge on the activities that make any difference most to them through their travels. Moxy celebrates nonconformity, open-mindedness, and originality previously mentioned all – forever giving its guests authorization to Play On #atthemoxy. For more data, visit www.moxyhotels.com and join the enjoyment #atthemoxy on Instagram. Moxy is very pleased to take part in Marriott Bonvoy®, the world-wide vacation system from Marriott Intercontinental. The application offers users an extraordinary portfolio of global brands, exceptional encounters on Marriott Bonvoy Moments™, and unparalleled advantages, like cost-free nights and Elite status recognition. To enroll for cost-free or for a lot more data about the system, take a look at marriottbonvoy.com.

Media Make contact with
Cynthia Lai
Marriott Worldwide
[email protected]