Event Technology Trends: 6 to Know for 2022 and Beyond

Understanding celebration technologies developments — and adopting the most precious kinds — presents planners and venues the competitive gain. Experiments show that applying party engineering can enhance attendance by 20 per cent and enhance productivity by 27 percent. 

But with new party technologies emerging consistently, how do you know which types to contemplate? From style and design via debrief, we have acquired you included with the function technological innovation developments you need to have to know for achievements.

Learn top celebration technological know-how developments for planners and venues alike:

1. Stay translation

By way of the rise of virtual activities, planners have been capable to lengthen their achieve and scale their events to a broader audience. On the other hand, just one of the most difficult factors to triumph over is the language barrier.

Even though English is continue to the language of choice for lots of situations in the United States, owning the skill to express thoughts in your audiences’ indigenous language is a precious way to connect with attendees who would or else entirely miss out on out on the knowledge if they didn’t discuss the presenter’s language. 

Right until now, party organizers had to count on third-celebration interpreters to host their meetings and gatherings. Shifting forward, we’ll most likely see an raise in the volume and availability of reside translation resources for electronic activities that will really make companies world. 

What this development signifies for occasion planners

Party planners can invite non-English speakers to their primarily English-speaking functions. They will also be able to attain qualified teams of attendees that occur from other areas all more than the entire world.

What this trend signifies for function venues

Digital and actual physical function venues can acquire a competitive edge by offering live translation as portion of their events offer. They will also be ready to partner with party planners in regions of the globe they usually would not attain.

Are living translation in motion

Event engineering system Hopin provides genuine-time language deciphering immediately inside of their reside streams by their partnership with Interprefy. 


2. QR codes

“If you’d questioned me in 2019 the value of QR codes, I probably would have considered that they were being on the way out as a failed fad,” said Decide on Program Assessments CEO Phil Strazzulla in an interview with Social Tables. 

“However, these times, they enable people today interact with fingers-on written content that they may possibly not have felt snug touching in the previous. If you’ve been in a restaurant in the earlier yr, you’ve likely viewed these codes switch menus and other reusable paper items. Now that people today are turning out to be re-acquainted with the benefit of these codes, I assume we’ll see their adoption in the eventing room ramp up astronomically.”

A different cause for the QR code resurgence? They no for a longer time involve a third-bash app to scan them. Smartphones now have obtain to QR codes via the crafted-in digicam perform. 

What this trend signifies for occasion planners

QR codes are great design additions to actual physical advertising and marketing instruments these types of as party flyers, speaker organization cards, and postcards for function ticket potential customers. They also demand a potent landing website page to seal the deal, so event planners will have to lean on this resource even more than right before. QR codes even supply a seamless way to organize occasion registrations. 

What this craze means for celebration venues

In keeping with modern-day well being rules, party venues can incorporate QR codes to their basic safety arsenal as nonetheless a further contact and germ-free of charge way to link planners with attendees. Present venue maps, occasion verify-ins, brand name encounters, and far more, all as a result of QR codes. 

QR codes in motion

Singapore Management College partnered with EventNook to use QR codes for their event registration and ticketing. 


3. Virtual actuality

“Virtual boards have grow to be reality,” Fluix Marketing Supervisor Maxim Levichev informed Social Tables.

He shared a recent practical experience with an occasion that went from in-individual to on line during quarantine.  “Instead of renting an function platform in Paris, which probably charges cash, the event’s supervisors despatched VR sets (Facebook Oculus) to all speakers and created 3D avatars for them. The party was amazing and even people who had been viewing the translation afterward have been amazed by the on-line business.”

Based mostly on this, Levichev thinks that as early as 2023 the general public may perhaps be collaborating routinely in virtual actuality functions and adopting VR technologies for gatherings globally. 

What this pattern indicates for event planners

Event planners will have much more platforms to interact attendees with. VR headsets are not very family goods but, so this may be out of your budget. Nonetheless, this might change as desire and have to have increase in the coming a long time. For now, look at adding a VR component for VIPs who simply cannot vacation or as an add-on experience to your digital events. 

What this trend means for party venues

Occasion venues will want to element VR headsets as an option for rentals to raise earnings. Make positive you have adequate flooring room for encounters that need movement. You’ll need to have at minimum 3 feet by 3 feet encompassing each and every particular person although they are sporting their headset. 

Virtual fact in motion

Fb has announced they are heavily investing into VR headsets for meeting and assembly attendees who want to show up to electronic meetings as avatars. The plan is named Horizon Workrooms.


4. Holograms

Holograms are not just for the Jetsons any more. Transferring ahead, holograms will be applied to dazzle attendees, teach probable companions, and demonstrate items to prospective buyers in methods not many folks have seen prior to. In accordance to Occasion Works 4D, a leading video clip manufacturing house in Ohio, they provide “3D holographic mixed reality shows, everyday living-scale holographic displays, and immersive holographic speaker support” for activities big and modest. 

What this trend suggests for function planners

This is a single of those people celebration technologies developments that has lots of works by using. From celebrity professional endorsements to award displays to lifestyle-dimension product imaging, the only limitation is your very own creative imagination. 

What this pattern means for event venues

The ideal element about holograms for party venues is that they match nearly any location kind, dimension, and locale. The units them selves are generally self-contained and arrive with all the audio and visible equipment you are going to have to have to run the hologram. They can be applied for equally long term and short-term installations. 

Holograms in motion

Accuray commissioned a stunning hologram-based booth experience to demonstrate how their solutions perform at their incredibly possess healthcare conference. 

5. Electronic image booths

Jessie Whitfield, Main MISGIF Maker at MISGIF, shared an insider observation of this function technologies craze with Social Tables. “Most of our revenue in 2020 consisted of personalized digital image booth activities,” says Whitfield, who goes on to say that they are currently increasing in acceptance. 

And as event planners continue on to acknowledge the energy of video marketing, Whitfield predicts there will be even much more demand for digital video clip booths for both equally online and hybrid gatherings that make it possible for party attendees to share testimonies about their expertise, spread recognition about a induce they treatment about, and additional. 

What this development indicates for occasion planners

Use digital image booths to snap branded shots, GIFs, Boomerangs, and small video clips of attendees equally in-human being and online. This improves branded channel engagement. It is also practical for improving upon natural and organic Website positioning when paired with auto-generated captions and function hashtags. 

What this craze suggests for function venues

Occasion venues can offer you even much more means planners can have interaction attendees at in-person and hybrid activities. Spaces within properties such as lodges can also impress guests of their possess with branded activities in in between activities. 

Digital photograph booths in action

Adobe Summit enlisted the enable of digital image booth company Snapbar to permit attendees seize branded selfies and share them on social media ahead of the party. 

6. Digital party invites

In an job interview with Social Tables, Paperless Publish Co-Founder Alexa Hirschfeld explained that a the latest in-network study identified the following party technological innovation tendencies:

  • 40% of hosts are a lot less very likely to send a printed invitation than they would have been ahead of the pandemic.
  • 30% are much more probable to use an on the net invitation than they had been before the pandemic.
  • 59% of hosts consider that online invitations are additional socially acceptable now than they have been prior to the pandemic.
  • 37% are a lot more probable to invite friends to join pretty much than they had been before the pandemic.

“For the first 3 details,” Hirschfeld stated, “we imagine that though paper had begun to be a formality for specific kinds of events prior to COVID, with the onset of the pandemic, possessing an on the net invitation instrument became a requirement for speaking with visitors when regulations and polices could easily modify from a person day to the subsequent.” 

She also pointed out that so far this development appears to be the most popular amongst weddings, bar-mitzvahs, and all types of hybrid situations that are at the moment navigating at any time-transforming well being protocols. 

What this pattern implies for occasion planners

Occasion planners can carry a sense of formality to company activities and upscale private occasions utilizing electronic invitations. They’re also wonderful for partaking and upselling attendees ahead of they get there at the venue. Digital celebration invitations also make RSVPs and meal preferences simpler to capture. 

What this development suggests for party venues

Party venues really don’t normally give invitation products and services to their celebration planners. Even so, event venues can still use this technological know-how craze to impress their opportunity associates. Change from frequent e-mail to multimedia messages with branded patterns, embedded venue advertising video clips, and far more. 

Electronic party invitations in action

Architect Rimi A. uses Paperless Put up to invite partners to gatherings these kinds of as enterprise meetings so he can keep track of RSVPs and easily comply with up. Enjoy his entire evaluate.

Want more information and facts about function technologies?

How do you stay up to date with the event marketplace?

Go to activities about the marketplace, adhere to top weblogs (Like the Social Tables blog site), and drive your self to normally be understanding.

What is event know-how?

Celebration technologies is a expression applied to describe all of the electronic resources and program used in the gatherings marketplace. Anything from check in & registration, to diagramming, to social media equipment, and extra can be viewed as occasion technology.

Place the most recent technological innovation to operate for your function style and conferences these days!

Up coming up, master all about other event technologies improvements shaking up the sector.

Extra celebration technological know-how concepts:

Everything You Will need to Know About Augmented Truth Celebration Setting up

An Celebration Planners’ Guidebook to Recreation-Shifting Ground Strategy Applications

8 of the Most Spectacular and Distinctive Digital Occasion Illustrations